Specialist e-commerce · Professional K9 equipment
VonWolf K9.
From EKM to Shopify: re-platforming a specialist K9 brand.
A complex e-commerce migration for a professional-grade dog equipment brand, focused on product structure, mobile usability, Shopify foundations and collection-level SEO.
EKM → Shopify
Migration completed
Specialist
Catalogue rebuilt around clearer collections
18
Priority technical and mobile issues resolved
The challenge
VonWolf K9 had a specialist e-commerce catalogue serving professional, sport and working dog customers. Moving from EKM to Shopify created a bigger challenge than a simple theme rebuild. The product structure, collections, product detail, customer trust signals and SEO foundations all needed to survive the migration and work better on the new platform.
What changed
The project focused on re-platforming the store onto Shopify, improving product and collection structure, supporting product migration quality, tightening the mobile buying journey and creating a stronger foundation for future SEO, paid traffic and conversion improvements.
The outcome
The brand moved onto a more scalable e-commerce platform with a clearer catalogue structure, stronger Shopify foundations and a better base for product discovery, mobile shopping and future growth.
Why it matters for similar businesses
For specialist e-commerce businesses, a re-platform is not just a technical move. Done badly, it can damage SEO, confuse customers and bury important products. Done properly, it creates a cleaner foundation for growth.
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