01
Platform planning
A practical review of the current store, catalogue, operational needs and migration risks.
Product discovery and buying
E-commerce and catalogues for UK local service businesses
E-commerce and catalogue work organises products so customers can find, compare, buy or enquire with confidence. We support UK specialist retailers and product-led local businesses with Shopify stores, collection structures, product pages and catalogue journeys that reflect how their customers actually shop.
From £299/month
Who is this e-commerce service for?
It is designed for specialist retailers, suppliers and product businesses whose catalogue has become difficult to navigate or maintain. That may include a move to Shopify, a collection restructure, clearer product information or a trade catalogue where the final action is an enquiry rather than an online payment.
A useful catalogue starts with customer language and product relationships. We consider categories, filters, variants, specifications, delivery information and the questions people ask before buying. For local retailers, we can also make collection, delivery areas and contact routes easy to understand.
The practical detail
What can the e-commerce work include?
02
Collection structure
Categories and navigation based on how customers search and compare products.
03
Product templates
Consistent layouts for descriptions, specifications, variants, delivery and enquiry details.
04
Shopify setup
Theme, collection and product foundations for stores moving to or improving Shopify.
05
Product SEO
Metadata, internal links, structured data and indexable collection content where appropriate.
06
Catalogue journeys
Buying, quote, stockist or request-for-information routes matched to the sales process.
How do we organise a specialist catalogue?
Step 1
Understand the range
We map products, variants, collections, customer groups and operational constraints.
Step 2
Design discovery
We organise navigation, filtering and product information around real buying questions.
Step 3
Prepare the move
For migrations, we map URLs, content and product data before changing platforms.
Step 4
Check the journey
We test mobile browsing, product choices, basket or enquiry steps and essential tracking.
Relevant work
What specialist e-commerce work have we delivered?
VonWolf K9
VonWolf K9 is a specialist professional dog equipment brand that we moved from EKM to Shopify. The work included restructuring collections and establishing product SEO foundations for the new store.
Read the VonWolf K9 case study →A structure customers can use
The same principles apply whether customers buy online or request a quote: products need clear relationships, useful details and an obvious next action. We tailor the catalogue around that decision rather than forcing every business into the same shop template.
Explore tailored enquiry journeys →Questions
What should you know before starting?
Can you move an existing store to Shopify?
Yes. We plan the product data, collection structure, content and URL changes before the move. The exact migration approach depends on the current platform and the quality of its export.
Do you work with large or complex catalogues?
Yes. We first identify how products relate, which details need to be consistent and how customers narrow the range. A clear data structure is as important as the visual design.
Can a catalogue collect enquiries instead of payments?
Yes. Some specialist products need a quote, specification check or conversation. We can build product and list journeys that gather the right information without pretending the purchase is simple.
Do you include product SEO foundations?
We can structure collection content, metadata, internal links and product schema where appropriate. We also plan redirects during migrations so valuable existing URLs are handled deliberately.
Need a clearer store or specialist catalogue?
Tell us about your platform, products and buying process. We will identify the structure and journey work needed for a sensible next step.